Brand and Authenticity

 Module One 

My first task involves selecting a brand that I identify with and explaining why. The brand that I decided to look into was Not on the high street, a British online store for small businesses.

Since it was founded 10 years ago, NOTHS's company values have revolved around creating a community amongst small companies. This can be seen through their website, in which they call the small companies featured on their website their Partners and showcase their stories. 

I identify with this value as it shows how a good team is built from connections and community building. 

Similarly, the use of creativity and originality is shown throughout their website and company values as they wish to showcase their partners and help their customers to find the best possible gift.

Overall, I identify with Not on the high street as it places focus on innovation, creativity and originality which is what I aim to be in my work environment as well as my personal life.